Traceability & Sustainability Explorer: Transforming supply chain traceability

In a world where sustainability and transparency are becoming increasingly important, Agrotoken is launching Traceability & Sustainability Explorer, an innovative tool that allows companies from all sectors to prove the traceability of their products throughout the entire supply chain. Read on to learn more about the launch.

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The growing need for transparency and sustainability

Today, transparency in supply chains is increasingly important to consumers and international organizations. They want to know the origin of products, the production methods used and the associated environmental impact. 

In 2023, the European Union adopted its European Union Deforestation Regulation (EUDR), which bans the import of products such as timber, cocoa, coffee, soybeans, palm oil, livestock, meat and rubber, unless it is guaranteed they don't come from deforested fields.  

In light of this, companies face regulatory compliance challenges, like needing to use multiple platforms for different regulations, markets, products and users — exposing them to sanctions, limitations on access to international markets, and high operating costs if they fail to address them.

But it’s not only a regulatory issue. They must also avoid problems such as double spending, the difficulty of keeping perfect accounting between products, sustainability efforts and certificates issued; as well as green washing, practices that promote the perception that an organization's products, objectives or policies are environmentally friendly in order to increase profits.

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Traceability & Sustainability Explorer: Promoting a sustainable supply chain

Under growing regulatory pressure, companies must translate their sustainability efforts (ESG) into reliable, monetizable certificates that can be fractioned — generating trust from the beginning of the production process to the end customer. 

With the launch of Traceability & Sustainability Explorer, our blockchain-based tool that provides an immutable and transparent record of a product's journey, companies can comply with regulations, as well as enhance their reputation and build consumer trust.

Key benefits include:

• Enhanced traceability: Offers complete traceability of the origin of products, with clear evidence at every stage of the supply chain.
• Immutability: Blockchain technology ensures an unalterable and accessible historical record for all stakeholders, fostering trust.
• Integration: Integrates seamlessly with internal and external systems, such as ERP, remote sensing tools and satellite imagery. This provides a complete, real-time view of the supply chain without the need for additional infrastructure.
• Fractionation: Units of value issued through the tool can be transferred and used by different users for various operations, providing flexibility and efficiency.
• Flexibility: The solution facilitates regulatory compliance and the creation of multiple “green factors” to meet the growing demand for sustainable products. This enables companies to respond to market trends and create new business opportunities.
• Customization: It is a neutral solution that allows companies to maintain their brand identity, define unique green factors, set permissions, and create customized rules and APIs.

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Centralizing sustainability efforts

One of the outstanding features of Traceability & Sustainability Explorer is its ability to centralize information from multiple sources. By consolidating data from different stages of the value chain, companies can gain a holistic view of their products and communicate their sustainability efforts clearly and concisely.

This centralized approach streamlines the management of sustainability initiatives, reduces complexity, and improves efficiency. It also enables companies to identify areas for improvement and make data-driven decisions to optimize their sustainability performance.

“Companies that adopt tools such as Traceability & Sustainability Explorer will not only ensure their compliance with these regulations, but also gain a competitive advantage by demonstrating their commitment to sustainability. In addition, by consolidating data from a variety of sources, it enables companies to improve their decision-making and clearly showcase their environmental commitment.”

-Ignacio Delavechia, Sustainability Leader, Agrotoken

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Beyond agriculture: Applications in various industries

While Agrotoken has its roots in the agricultural sector, Traceability & Sustainability Explorer has broad applicability across a variety of industries. Any company that wants to demonstrate its commitment to sustainability and improve supply chain transparency can benefit from this tool.

From mining and manufacturing to energy, retail and consumer goods, the solution can be tailored to meet the specific needs of different sectors by providing a versatile platform to track and verify sustainability efforts, ensure compliance, and build trust with stakeholders.

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More transparent and sustainable operations 

Agrotoken's Traceability & Sustainability Explorer marks a milestone in the quest for transparency and sustainability in the supply chain. By leveraging blockchain technology, it offers a comprehensive set of functionalities that help companies meet regulatory requirements, enhance their reputation and build consumer confidence.

As sustainability becomes increasingly important, this tool will help all sectors demonstrate their commitment to responsible practices and gain a competitive advantage in the marketplace. 

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Want to know more? Access the site and schedule a demo with our experts.